In an exclusive interview with H.E. Faisal Niaz Tirmizi
regarding Pakistan Day, we delve into the dynamic and evolving
relationship between Pakistan and the UAE. Ambassador
Tirmizi, a seasoned diplomat with a keen understanding of
economic and cultural diplomacy, shares insightful perspectives
on the immense opportunities available for Pakistani
entrepreneurs in the UAE.
The esteemed Ambassador of Pakistan to the UAE, H.E. Faisal Niaz Tirmizi is known for his
visionary approach to diplomacy, where he skillfully balances tradition with modern innovation.
With a career marked by dynamic leadership, Ambassador Tirmizi has been instrumental in
strengthening Pakistan’s global presence, particularly in the UAE. His deep commitment to
enhancing bilateral relations and his strategic insights make him a pivotal figure in fostering
closer ties between the two nations, ensuring that Pakistan’s rich heritage and potential are
showcased on the world stage.
Born in 1968, his illustrious career is a testament to his dynamic expertise and commitment to
international relations. With an M.Sc. and a Master’s Degree in International Studies &
Diplomacy from the prestigious School of Oriental and African Studies (UK), he joined the
Foreign Service of Pakistan in 1993. His journey through various pivotal roles, including Section
Officer, Director General, and Additional Secretary in the Ministry of Foreign Affairs,
showcases his leadership and strategic vision. Ambassador Tirmizi has held significant
diplomatic assignments in Ashgabat, Geneva-UN, and Abu Dhabi, and has served as the Consul
General in Chicago and as Ambassador to the Kyrgyz Republic. His dynamic approach and
profound understanding of global diplomacy continue to strengthen Pakistan’s international
standing, particularly in his current role as Ambassador to the UAE. Married and deeply
committed to his mission, he is a true embodiment of dedication and excellence in service to
Pakistan.
In an exclusive interview with H.E. Faisal Niaz Tirmizi, we delve into the dynamic and evolving
relationship between Pakistan and the UAE. Ambassador Tirmizi, a seasoned diplomat with a
keen understanding of economic and cultural diplomacy, shares insightful perspectives on the
immense opportunities available for Pakistani entrepreneurs in the UAE.
Q: The economic and trade relations between Pakistan and the United Arab Emirates (UAE)
span several decades, and there has been a continuous increase in bilateral trade and investment.
Recently, during Prime Minister Shehbaz Sharif’s visit to the UAE, it was announced that a
significant investment of $10 billion has been allocated for Pakistan. The sectors selected for this
investment include mining, technology, agriculture, and banking. Could you shed some light on
the current status of these initiatives, and when can we expect to see these projects come to
fruition?
A: Indeed, there are profitable projects in Pakistan that are currently under development, and
some of these have already been shared with our partners, while others will be disclosed
gradually. I have always maintained that there should be strong business-to-business relations
between Pakistan and the UAE. These businesses are keen to invest in Pakistan, as it offers a
market of 250 million people. We are strategically located next to two major markets, China and
India, and we provide access to Central Asia and Afghanistan. Therefore, this is an excellent
opportunity for both countries to further enhance their trade relations.
Q: How do you perceive the UAE market for Pakistani products, and what are the prospects for
increasing exports?
A: Pakistani products have been present in the UAE market for a long time—meat, fruits,
vegetables, and textile goods, to name a few. There’s tremendous potential for cooperation,
especially in the IT sector, where Pakistan ranks second in the world in terms of freelancers. We
can leverage their skills. Currently, several major UAE institutions, including Mashreq Bank,
rely on back-end support from Pakistan, and there’s potential for other large UAE companies to
follow suit. Additionally, Pakistanis have made significant investments in the UAE, owning
textile mills, steel mills, and even well-known brands like Junaid Jamshed. The UAE has become
a significant market, with people from over 200 countries residing here. This presents a valuable
opportunity to not only expand the reach of Pakistani products in the UAE but also in other
global markets.
Q: What opportunities do you see for Pakistani businessmen in the UAE?
A: Pakistani businessmen should definitely consider investing in hotels in the UAE, as tourism
here is thriving. While Pakistanis already run some high-class restaurants, there is still significant
potential in the hotel industry. Additionally, there are great opportunities for Pakistani
entrepreneurs in the jewelry and gems sector. Recently, we’ve seen a resurgence of Pakistani
dairy products in the market, and while Pakistani fruits are quite popular, they are mostly limited
to mangoes and kinnow (oranges). Fruits from Balochistan, like apples and other varieties, have
the potential to establish a strong market presence. Interestingly, Himalayan salt from Pakistan is
being exported more by other countries than by Pakistan itself, so our business community needs
to capitalize on these opportunities. There’s also a huge market in the UAE for Pakistani films
and dramas, as Pakistani art and culture are highly appreciated here. The pavilion we set up at
the Expo received praise from numerous ambassadors. Our primary goal is to promote Brand
Pakistan. We need to make efforts to boost tourism in Pakistan and convey the message to the
locals in the UAE and the international community that Pakistan offers beautiful and natural
tourist destinations, often more stunning than those in Central Asia, which are popular among
UAE residents.
Q: How easy or challenging is it for a Pakistani businessman to operate in the UAE, and what
incentives does the government offer?
A: Pakistani businessmen receive the same incentives from the UAE government as any other
international businessperson. It’s important for Pakistani entrepreneurs to introduce high-quality
products in the UAE market because this not only boosts their business here but also opens doors
for marketing on a global scale. Pakistani furniture, jewelry, and handicrafts are of excellent
quality and should be introduced here.
Q: Can you share some success stories of Pakistanis in the UAE?
A: The most notable success story of a Pakistani in the UAE is Mudassir Sheikha, who founded
Careem, a company he later sold to Uber for $3.1 billion. There are also Pakistanis running
textile mills, like the one in Ajman, which supplies textiles to all the major airlines in the UAE.
There are many other successful Pakistanis here, but we need more people like them who can
actively promote Brand Pakistan.
Q: What challenges do Pakistanis face when they come to the UAE?
A: The UAE is a very well-documented society, so it’s crucial that all paperwork is complete
and verified. I believe that every Pakistani here serves as an ambassador for our country, so it’s
important for them to act positively and within the law. They should speak about the qualities of
this country and its people.
Q: What role is the Embassy playing in promoting Pakistani culture?
A: We organize poetry readings and Qawwali nights, and we also provide space for Pakistani
artists to showcase their work. Last year, we held an exhibition, and this year, we’re organizing
one featuring the works of Sadequain. However, the Embassy’s role is limited; companies and
the community need to take more responsibility. A lot of work is being done, but there is still
room for more initiatives.
Q: Do you have any message for Pakistanis in the UAE?
A: Every Pakistani in the UAE is a representative of Brand Pakistan. Your dress, lifestyle, and
daily activities should reflect your Pakistani identity. We are the fifth-largest country in the
world, and now we need to become the fifth-largest economy. Our biggest asset is the young
human resource of Pakistan. Utilizing this asset effectively can lead to national success. We need
to promote Pakistan everywhere so that the world sees a true and positive image of our country.
